Why Your AdSense RPM Dropped in 2026 (Even With More Traffic)

⁣Traffic went up… but your AdSense RPM dropped in 2026? That’s not bad luck — it’s the auction.
In this video I break down the real reasons RPM falls even when views rise: country mix changes, mobile vs desktop shifts, search vs social traffic, consent/privacy signals, ad viewability, layout/speed issues, brand-safety limits, seasonality, and low-quality traffic patterns.
You’ll also get a simple 10-minute check to find the exact cause on your site, plus a practical 7-day recovery plan to help raise RPM without chasing more traffic.