Explosive Digital Marketing Strategies for 2024 (BIG Changes Ahead!)

Learn all about digital marketing from the best in the game - Jason Wojo!
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Connect with Jason!
Instagram - https://www.instagram.com/thejasonwojo/
Websites - https://www.scaleyouradsevent.com/
https://www.thewojomedia.com/
https://jasonrunsads.com/scale

Jason Wojo, an experienced ad buyer and advocate for GHL (GoHighLevel), is the guest on this podcast. Jason’s journey to where he is now began with a growing deficiency, culinary school, and business school. He transitioned into making motivational videos that generated $3k per month, enabling him to move out of his parents' house and embark on his entrepreneurial journey.

Both Jason and Ryan agree that the offer is the most crucial element of an ad. A great quality deal makes the offer irresistible to potential customers. They emphasize the importance of focusing on improving the offer rather than getting overly perfectionistic about the creative aspects of ads.

Jason advises using a Facebook agency account to prevent Facebook from pocketing 20% of the ad spend. He provides step-by-step guidance on setting up an agency account. Highlighting the significance of email marketing, Jason encourages businesses to leverage email as an untapped resource for making money.

Both speakers believe that events are the future, citing their positive experiences with events in terms of business growth and relationship-building. Building relationships, whether through podcasts or events, is considered a valuable way to enhance business and gain insights.

Jason acknowledges receiving online hate due to his straightforward communication style, appearance, and success. He notes that such comments actually promote his videos.

Jason emphasizes the necessity of building relationships with agencies for successful scaling. Regardless of initial expertise, relationships play a crucial role. The discussion delves into the effectiveness of low-ticket offers compared to webinars, with a focus on upsells and providing value.

Jason and Ryan discuss the challenges of defining ROAS (Return on Ad Spend) and its relevance to different businesses. Jason emphasizes breaking even within 30 days and prioritizing the growth of the email list. Testing offers involves ensuring congruence between low and high-ticket items. Jason follows a 24-hour rule for testing ads, considering them successful if they break even within that time frame.

Jason advocates for GoHighLevel over ClickFunnels, citing its effectiveness and cost efficiency.

They end with Jason stressing the importance of creating sexy and unique offers that compel people to buy.